Choosing a coach is highly personal. What makes the difference is not just training and chemistry, but experience, experience and more experience. Åsa has a wide depth and breadth of it, having coached 460 clients from 56 different countries – and counting.

Åsa’s strength as a person is her ability to make others feel at ease and safe, giving them courage to tackle the toughest issues with humour, warmth and acceptance. She is known to push the envelope in terms of innovation, going for gold standard and asking clients to stretch. In a word, she really cares about her clients.

Her ability to think deeply derives from over a decade of conducting research, working in corporate life and developing leaders at some of the world’s foremost institutions – London Business School, London School of Economics and McKinsey & Company.

Åsa’s training as a psychologist and her work at the Tavistock NHS Portman Trust and has informed her coaching in the following ways:

  • Below the surface – not taking statements at face value, but going deeper
  • Using intuition and non-verbal cues
  • Adopting a client-centered approach where individuals are guided to their own solution
  • Applying positive psychology – focus on strengths and potential, not letting deficit or negative feedback overshadow
  • Be informed by neuroscience to ensure learning sticks
  • Give a very high level of tailoring and a wide variety of methods – from equine, to psychometrics, visual arts, embodied work and mindfulness

Coaching topics

Over the last decade or so, we have seen a number of coaching topics that tend to recur. These topics reflect a world of work that is VUCA – Volatile, Uncertain, Complex and Ambiguous. Modern day professionals need help with these to improve their performance and well being at work:

  • Build self-confidence and a “growth mindset”
  • Using intuition in decision-making, where intellect no longer is enough
  • Having courageous conversations
  • Self-care and saying no/setting boundaries
  • Energy management and recovery from burnout episodes
  • Managing challenging interpersonal relationships
  • Build emotional intelligence and sensitivity, e.g. understanding motivation of others
  • Methods to build networks, especially for introverts
  • Self awareness and creating “my story as a leader”
  • Finding personal purpose and voice

If you recognise a need in yourself for any of the above, you may well be in need of tailored coaching to address them. Get in touch at